ROUGH DRAFT TRANSCRIPTS – (AI generated–not all words are gonna be accurate)
Mark L. Wilson (00:03):
The pursuit of… podcast. A guest centric show focusing on people and organizations that advance positive change. Positivity can be anywhere. And in a time of vast discord, the pursuit of… is finding those who champion its causes loudest. Join us as we sit and learn about the pursuits of local leaders in their community, let’s go,
Ryan Buck (00:26):
Hello, good people, and welcome to the pursuit of podcast where it’s truly not us. It’s you? I’m Ryan Buck, artist development, new entered media with me as always as the boss, Mark Wilson, president New Leonard Media. Um, well dude hat, thanks for the head. Yeah, it keeps my head warm. It’s enough of that. So our guest today is Kerri Collier, director of operations. Great lakes, pet Memorial. Welcome. How are you? Good. How are you doing good. Thank you for being here. You’re branded. That’s good. Is that gear that can be purchased online? No, it’s
Kerri Collier (00:57):
Not. Oh, we can’t.
Ryan Buck (00:58):
This is, uh, insider info. I’m looking at a really cool kind of pullover. Zip-up, uh, email them if you want Merck. So, uh, again, thank you for being here and looking at what you do. You know, there’s a great description online and I didn’t want to just read it and make it too clinical. So in your words, what does great lakes pet Memorial do?
Kerri Collier (01:21):
Well, we, uh, I guess we walk people through their grief. So we take something that is kind of profound and sad and, uh, help somebody through that process. Even if we don’t even have contact with the person, because we do a lot of work through veterinary offices and such, we try to keep everything personalized. So each family receives something just, just profoundly great. And,
Ryan Buck (01:46):
And this is not to stay too obvious, but this is the loss of a pet, which is, you know, I would say like into the loss of a family member,
Kerri Collier (01:55):
It is, and that’s part of our logo too, because your pets, a member of the family. Right. Um, and, and so many people believe that. I mean, they are, they are, your members of the family
Ryan Buck (02:06):
Probably liked more than your actual
Kerri Collier (02:08):
Exactly. It’s easier, you know, to have unconditional love that way than it is for humans. Sometimes, you know, they kind of fill a void that sometimes a person can’t
Ryan Buck (02:19):
And you began this pursuit in 2008, correct? Correct. And that was the seed of that was planted a little earlier due to your own particular story of having this situation happen, you lost a pet and there wasn’t a service like this for you. Yeah.
Kerri Collier (02:35):
It was kind of a cold situation and it always kind of stuck with me. So I mean, maybe about 10 years before that we had lost a dog and there really wasn’t anything available at the time. And back then it was a little more cold how it was handled. So the vet,
Ryan Buck (02:51):
Yeah, the veterinary office,
Kerri Collier (02:53):
We were at the vet’s office. We had to put them down and, you know, the vet at the end was just kind of, you know, we hadn’t had any thought about what to do after we were just so consumed with that moment. And then, uh, the vet just kind of turned to us and said, well, well, we can dispose of him or you can take them home. And, uh, yeah,
Ryan Buck (03:13):
Exactly. That in what condition, what circumstances.
Kerri Collier (03:17):
And so it was just kind of jarring and, uh, it always stuck with us anyway that, you know, that was kind of a disappointing and to our dog’s life. Right. So that had stuck with me. And then years later I was down in Florida and I was visiting my grandfather who always treated his little dog, like, um, you know, she, like, she was a princess, her name was Susie and she was the, the light of his life. Yeah. Yeah. I mean, he hand-fed this dog and you had to call on her birthday, you know, that’s how important this dog was and yes, yes. Very important. Did
Ryan Buck (03:53):
You talk to the dog? I think
Kerri Collier (03:56):
He’d put her on the line. Yeah. You got to say hi to Suzy. So when Susie had passed and she lived to be 18, uh, when she passed, um, he took her to this fabulous pet funeral home in Florida. And, you know, it was like a light bulb because we, he took us to this place and I was just like,
Ryan Buck (04:17):
We’re able to actually see it. This wasn’t just by proxy him telling me
Kerri Collier (04:20):
We had visited him just after she passed. And he brought us there to show us how cool it was. They helped him assemble like this little kind of Curio cabinet of memories. And, you know, of course had her cremated and got to pick out all of this stuff. And, um, it was just really, really cool. And I looked at my husband like right then, because we had both had this experience and it was, it was, it was a little like a light bulb went off. And I was like, no, there’s nothing like that in Trevor city. Uh, where, where people can go personally, where they can have, you know, just that end service and, and know that their pet was taken care of, that they were loved that they were walked through that process. And, you know, the grief was made easier because somebody took it,
Ryan Buck (05:00):
I guess there wasn’t anything in Trevor city decidedly. What was the closest to Trevor city? Anything.
Kerri Collier (05:05):
Yeah. I mean, there’s a few, but it wasn’t, it wasn’t personalized yet. And some of the other ones that are out there are still there and, you know, I feel like we’ve risen the bar as far as that goes. So a lot of other places are now offering better services because you know, we’ve came into that market and
Ryan Buck (05:23):
Well, not to sound too calculated, but your successful business owner and research had to be done to say, is this a viable business? Yes. The emotions in the moment when you’re looking at your husband going, we should do this. What work went into to finding if this was sustainable for you,
Kerri Collier (05:41):
Man? I think, I think we kind of actually went into a blindly. Uh, we were so stoked about the idea. Um, I mean, we took a second mortgage on our house and just kind of just kind of threw ourselves into it. Um, and it did, it took a while, honestly, to, to get past, you know, that, you know, you’re in the red for a long time when you open a business,
Mark L. Wilson (06:01):
You think that’s the best way though? Would you, I mean, other than the second mortgage, but like just jumping into it, is that, you know, looking back
Kerri Collier (06:12):
To your business
Ryan Buck (06:12):
Advice on this?
Kerri Collier (06:14):
No, I mean, yes, yes and no. I mean, if, sometimes like my emotions can’t handle stuff like that, but then it’s kind of exciting at the same time. So yeah, the not knowing, but
Ryan Buck (06:25):
Knowing how I did this,
Kerri Collier (06:27):
I think if you’re passionate about something, then that’s probably good.
Ryan Buck (06:31):
Yeah. So that, that leads me into, to a really big question I had was as you started this in earnest this journey to something admittedly new, was there pretty broad support for it? Or did you have to kind of sell the concept of taking care of your pet in this fashion?
Kerri Collier (06:48):
I actually, uh, not naively thought that it would be easy because there wasn’t anything like that available. I just assumed I would open my doors and everyone would just flock to us because there wasn’t anything consumer-based like that in the area, but no, it was hard. Actually. I had to hit the pavement and, you know, go and sell and get
Ryan Buck (07:09):
Confused by the concept of sending your dog off or your pet off in memorializing them in a way that you might have human. Was that the big hurdle?
Kerri Collier (07:19):
Oh, no, not at all. Uh, you know, people are just fine with it. They actually want that kind of service. Um, it was like kind of more of the veterinary side of it. That was harder. I didn’t really think about that. I hadn’t done my research enough in that, um, you know, not everybody would just sign up with you to take care of their clients. And, uh, so that was the struggle for the first couple of years is getting known in the area,
Ryan Buck (07:47):
Forging those partnerships with, with the veterinary clinics who could for sure.
Kerri Collier (07:52):
Wow. So that took a while to get going. You know, I’d get a couple every year added to, you know, how many, how many clinics you’re serving and stuff like that. So you kind of open a business in your hope, oh, I’m not going to be in sales again, you know, cause I’ve done other businesses and stuff where you’re kind of always in sales and it’s not my strong suit. I’m just too friendly and you know, I’m not get, get it signed, get it done, you know, not one of those kinds of people. And uh, yeah. I just realized that no matter what business you’re in, you are always in sales, no matter what,
Ryan Buck (08:22):
Prior to this, you were in real estate. And was that really kind of the path that you thought you’d be on before this inspiration struck?
Kerri Collier (08:30):
Uh, no. I was already looking, you know, I knew it wasn’t really something that was sticking with me. It was making money and my, my husband was a builder, so it just kind of fit, you know, he built houses and I would sell them. So, um, but no, I had always kind of been looking for something else to do on the side, coming up with ideas,
Ryan Buck (08:47):
You provide the best segues. Like we didn’t prep this interview because great lakes, pet Memorial is a bit of a family affair. Your husband works for the company, Roscoe, the rat terrier without attitude is the cuddler provider of cuddle cuddles. Is, does the family, uh, connection stop there or do you have other family members who work with you?
Kerri Collier (09:11):
Um, no. I have other others. I mean, my husband still has his own company, so he’s not there too much. He does a lot of my maintenance and stuff like that. So, um, that’s nice for me. Saves me a lot of money. Oh, oh. There’s always, there’s a list right on the bulletin board that says Dustin’s list. And if something’s broken, we just write it down. Uh, Roscoe provider of cuddles. He, he is actually amazing. Roscoe is a rescue from hands to the rescue and he is so sensitive to people’s sadness. So people come in and they’re grieving and Roscoe is just fabulous. He actually comes up to them and he, he like rubs their arm with his paw and I’m not kidding. It’s the cutest thing.
Ryan Buck (09:55):
Had he been like that from head? You had him the whole time you’ve had the business or?
Kerri Collier (09:59):
Uh, no, I got ’em about, I wanna say like eight or nine years ago. Okay.
Ryan Buck (10:03):
So he adapted to,
Kerri Collier (10:05):
Yeah, because I just bring him to work with me everyday. I ended up taking him cause he has separation anxiety. So I thought, well, I can bring a dog to work with me everyday. I’ll take this one. He’s cute. So
Ryan Buck (10:15):
About your rats area that has attitude, nothing to do. You got to keep them away a bit of
Kerri Collier (10:21):
Yeah, yeah. Scoop. I could not have at work. He’s he’s a mean dog, actually, my, uh, he’s my husband’s dog and he does not like women. So he he’s like a man’s dog. He only likes men. And uh, it’s really, that’s why I say he’s got a lot of attitude cause he just doesn’t he picks people. He doesn’t like, and
Ryan Buck (10:40):
Yeah, he needs some educating. I mean, well, this is, it’s such a unique service and I’m curious as to what the process looks like, kind of start to finish. So there’s a partner with a vet, a vet, they make a recommendation on the family and they decide when they contact you, what happens?
Kerri Collier (10:58):
Well, uh, you know, a lot of times they’ll set everything up and you know, kind of choose everything at the vet’s office. So then we just kind of handle that on the backend. They can choose their products, uh, what types of earns or upgrades, uh, most people go with the standard extras, call it like Paul prints and things like that. So you can get like a clay keepsake with their prints and then it’s B it’s a baked,
Ryan Buck (11:20):
But they could go to the website, great lakes, pet memorial.com to see what you have, what services and could they contact you direct if,
Kerri Collier (11:28):
Oh yeah, absolutely. We’re open six days a week. Right. Um, and then we also have a 24 hour service for emergencies. Yeah. We take we’ll take while. Well, we call them walk-ins but yeah, 24 hours. 24.
Ryan Buck (11:40):
Kerri Collier (11:42):
Yeah, yeah. When we staff the phone, so somebody is available to speak with somebody, even if they don’t necessarily need the service, because if something happens at home, it can be really, and sometimes you just need somebody to talk to, to kind of help you, you know, get ahold of your feelings and, and figure out where to go from here. And, um,
Ryan Buck (12:03):
’cause, you know, the, I think the steps of grief for a pet are just as, or similar to any other loss and it’s not an immediate, well that’s done. And onto the next thing,
Kerri Collier (12:14):
A lot of times people just, they want answers and you
Ryan Buck (12:16):
Mentioned Memorial products and I thought this was fascinating. The, the breadth of options that you offer are really unique. So can you talk about a little bit about that? Because there earns and photo earns, Teddy bear earns.
Kerri Collier (12:31):
Those are really comforting for, um, people who suffer from anxiety, uh, children, even, um, like autistic, you know, kids or something who’ve lost a pet. It just kind of nice to have that Teddy bear earned because you can hold it, it’s soft, you know, it’s textured. Um, but yeah, it’s just, uh, like a different little product and they’re not a huge seller, not like our biggest seller is probably actually our river rocks and
Ryan Buck (12:57):
The rocker. And I, that was the next thing I wanted to ask about. So that can be placed outside and can it be customized? Can you have pop prints on it and things like that.
Kerri Collier (13:08):
So we have several different, you know, outdoor products. Um, the rock earn actually holds ashes in it and it kind of looks like a rock and it has, um, like a PL like a plastic-y kind of engraved plate on the front. So you can personalize that, but you can keep that outside. It comes in two colors and five sizes, but are, um, actual like markers or gravestones the river rocks. There are actual real river rocks and they’re sandblasted. We personalize them, you know, kind of however you want. So we use graphics and verbiage.
Ryan Buck (13:39):
That’s incredible. And can you talk a little bit about the memory glass and the jewelry options? I thought, again, a lot of this was new to me and delightful to see that you can do these things, but that stood out as unique.
Kerri Collier (13:50):
Sure. Yeah. Uh, people are always interested in the memory glass. We do sell quite a bit of it. Actually, it doesn’t necessarily look like an earn in your house. So if you want like an orb, um, you know, kind of like, it’s like a glass ball they’re gorgeous. It could just look like a paperweight, but you know what it is. So you pick your colors and your design they’re really unique. We also have a memory glass touchstones, which are really popular actually with the guys because instead of jewelry, it’s more of like a personalized thing that a guy can keep in his pocket. Like a, like a lucky charm or, or something that just kind of
Ryan Buck (14:24):
The remains. Yes.
Kerri Collier (14:27):
That’s a very small amount about a little teaspoon thrown into it. Yes.
Ryan Buck (14:33):
And could you do a combination of things if you wanted to do and earn and maybe memory last year?
Kerri Collier (14:38):
Yeah. Some people, you know, do an ice earn, and then they add a piece memory, glass piece, or a stone for their yard, uh, jewelry. We have like standard jewelry. That’s a lot less expensive and that just holds a small amount of Ash and you could wear on your neck or have it as a key chain. I know a lot of people buy those and they have them in their car. Like they hang them on their rear view.
Ryan Buck (14:57):
Yeah. And special to them. They know what it is. Well, you think right away, you know, dogs and cats. Do you do services for other pets as well? Oh yeah. Okay. Pretty much any pet that you may want memorialized or, or, or remembered in a way.
Kerri Collier (15:14):
Absolutely. And we have, um, you know, uh, kids find us online too for their hamsters and their Guinea pigs.
Ryan Buck (15:20):
And that’s where I was going. I didn’t want a
Kerri Collier (15:22):
Stupid question. Yeah, no, it’s fine. Uh, and we even have a specialized products for that. So we have a very adorable ferret earn with all these playful ferrets around it. We have parrot, um, earns that have, there’s almost 30 different types of birds on the outside of this earn. So you can kind of find the likeness of your, of your bird. We do have horse products, but we don’t cremate horses. Um, just because our equipment is not large enough.
Ryan Buck (15:48):
I wonder about that too, because I had heard that that was something that horse owners will do. Um, and it, it must be a difficult process.
Kerri Collier (15:56):
Oh, for sure. For sure. And then it gets really pricey because you have to deal with transport and, and everything too. So
Ryan Buck (16:04):
What I think is interesting is in, and you’ve alluded to this a few times, and this is what I think is really amazing about great lakes. Federal Memorial is you have members on staff called client comfort specialists. And I see you have maybe six or seven. Are these volunteers, are they trained specially for this? How does, how does that work?
Kerri Collier (16:23):
Um, they’re just employees, but we put them through a little bit of grief training and so on because they’re their main objective is to make our customers comfortable and, and walk them through the process. Yeah.
Ryan Buck (16:34):
And that’s a service that if somebody just wanted to talk to somebody about this, that would be something that they could call you for.
Kerri Collier (16:43):
Yep. And, uh, you know, I always stress that, you know, as the boss, I’m always like, don’t worry about the busy work. We can always do that on the slow times if somebody needs to talk to us. Cause sometimes people linger and they talk to us for quite a while. And, you know, uh, even when you’re trying to work and you have somebody who’s telling you all of their stories, uh, you know, your mind can kind of drift to, I gotta get that done, but that’s why we’re there. We’re there for somebody to tell their stories too. And it just matters so
Ryan Buck (17:11):
Well, that’s something that I think would make a client loyalty for a long time when you can help them through that. I don’t think they forget that. And again, you’re great with, with transitions. We didn’t plan this, but you’re in a very rarefied profession in that you don’t necessarily have happy customers. You have people in front of you who are grieving, who are hurting and they’ve lost a family member and I’m thinking different from a typical business model. You’re not looking for repeat guests. You’re not saying come back. So, and you kind of alluded to it. How do you measure success as a business?
Kerri Collier (17:46):
Well, uh, I mean, it’s funny you ask, we actually, this job I would say is the most rewarding job I can think of ever having. Um, and our customers are happy. I mean, it doesn’t, they’re not happy about their situation, but, uh, you know, we’ve touched them kind of in a profound way. So, um, if you think about where, where you are, when you’re going through something so sad, uh, you remember all the details about that day. You remember how the veterinarian treated, you, you remember what their face looks like. You remember coming to our place. You remember who spoke to you, who talked to you. Um, and so that memory will exist for the remainder of their, their life. And I always kind of explain that to my employees and everything is like your reaching this person on this day. It’s very profound. So they’re going to feel like they know you and people do that at our place.
Kerri Collier (18:37):
They, you know, they expect you to remember them because it was impactful, what you’ve done for them. Um, you know, it’s just, we get, thank you cards in the mail all week long. We get amazing posts on our, you know, all like Google reviews and Facebook reviews. And even just people who contact us on the website just to let us know how much it meant to them that we were there or just the package itself meant to them that they received, uh, through the vet’s office. I always kind of tell that to my employees. I’m like, you know, whatever job you have, like, if you’re a CPA, I mean, your clients don’t like hug you and cry and tell you how much, how amazing you are.
Ryan Buck (19:17):
Well, unless they’ve saved you a whole bunch of money and you feel
Kerri Collier (19:21):
Compelled and we
Ryan Buck (19:23):
Found a million for you, Bob,
Kerri Collier (19:25):
Or your HVAC guy, you know, you don’t like embrace him on the way out. And like, know how much that furnace meant to you
Ryan Buck (19:32):
Winter, this mini split in the studio when it got just one that he was willing to make time. Sure. Considering how busy people had been up.
Kerri Collier (19:41):
Oh, it’s yeah. All the, all the trades are all backed up right now. So it is pretty special. If you can get somebody to come,
Ryan Buck (19:47):
Oh, you got a Hebrew, you heard it here. Or the pursuit of hardier, HVAC guy
Kerri Collier (19:53):
Ryan Buck (19:53):
CPA, hug your CPA. Well, you know, pet loss is six feet apart. Yeah. That’s true. High five, six feet away. Pet loss is really difficult for everybody involved specifically children. So do you see this as a pretty helpful part of the process for especially the youngsters to help them deal with the loss of a pet specifically the first time, because that is
Kerri Collier (20:18):
Children love to be able to pick something out and then they feel like they’re part of it. Um, so it could be something little, you know, we have these little things, I always try to sell these to the parents who are worried that their kid’s going to pick something that’s $300, you know, in the store, but we have these little keepsake urns and they’re, um, they come in little hearts and they come in little tiny basis. So it’s really a cheap option for a kid to pick something out like that and have their own little, you know, piece of sure.
Ryan Buck (20:49):
Cause I guess as a parent, there could be that awkward moment where in any situation where your child picks something out and you’re like
Kerri Collier (20:55):
Ryan Buck (20:56):
You don’t want to look like a heartless person in front of your child and cheap on your pet. But, um, I, I definitely understand that and it shouldn’t be understated the, what the adults need because you, as a parent, as an adult, as a, uh, somebody who’s looking after a child, you have to stay strong and look stoic. But you know, sometimes I think they, they need it just as much as the children do. And you’re there.
Kerri Collier (21:24):
I think that, uh, it’s, it’s a misconception that you have to stay strong, but everybody kind of feels like they have to. Um, and, and for certain age children, it’s probably best that you show that, you know, showing your feelings is okay, you know, when you say it’s okay to cry, we’re sad, you know, this, you know, this dog or this cat or bird meant so much to us and, you know, we’ve lost a family member. It’s okay to be sad, it’s okay to cry. And, you know, kind of like, uh, you know, just letting that child know that those kinds of feelings are okay and we don’t have to hide them is, is kind of a big deal, you know, helps them walk through that grief. And a lot of times, um, the loss of a pet when you’re a kid is probably one of the first times that you actually deal with grief. And so kind of taking that and doing that in a healthy way might set them up, you know, for, in life to be able to deal with that. So that way, when they’re hit with harder things, because we know life is not easy and we will get hit with harder things that they might be able to process that,
Ryan Buck (22:20):
Oh, it’s such a great message because there are certain, certain decades where if you saw your father cry, it was catastrophic to your life. It ruined you forever. And I think that’s a, a great message because I think some people probably still struggle with that and they need to hear it a little bit more, you know what it’s okay for your children to see that too. Do you operate with any partnerships local or otherwise that, um, may not be veterinary to, do you have, um, anybody who helps you in this other than
Kerri Collier (22:51):
No, I don’t. I don’t really think so. I mean, we work with like rescues and, um, you know, like the animal control and humane society and stuff like that, but yeah, it was pretty much anything in the pet industry or pet related and so on.
Ryan Buck (23:06):
Um, well getting serious for a second, uh, you know, we’ve been talking about some pretty heavy issues obviously, but, um, I understand you do a really mean share impersonation.
Kerri Collier (23:16):
No way. I have not done that in years.
Ryan Buck (23:22):
I I’m, I’m kind of a wildcard and I come, some guests have been like, how’d you find that out? Where’d that come from? So this is just my brand. Is that, is that you can just say it’s true or not. I’m just trying to confirm it
Kerri Collier (23:36):
May or may not be true.
Ryan Buck (23:37):
Yes. My research assistant found some really good stuff and I don’t want to be in that
Kerri Collier (23:41):
If you give me a glass of wine and put on some karaoke,
Ryan Buck (23:46):
You know, you’re in a studio that’s possible right now,
Kerri Collier (23:51):
What’s in this fridge here. There are some wine
Ryan Buck (23:53):
Glasses right next to that is true. All right. Um, all right. Looking at your client base, are most of them local or do people travel to, to see you?
Kerri Collier (24:03):
Uh, most of our main client base is local. Um, but because we are one of, oh, there’s very few places like this, uh, people do travel to us. So, I mean, even just this week, we’ve had customers from Claire Alpina, you know, just kind of come from all over. Sure.
Ryan Buck (24:22):
Looking at your products, you have a lot of products and unique ways to memorialize pets. Do you have kind of a research and development, uh, aspect where you’re looking at the next thing or new ideas? Because again, you know, the, the jewelry, I think the glass is really unique and that’s something that is different from just having the, you know, even with photos, the earned with photos. Is there anything on the horizon that you’re seeing or is that you kind of find them when you find them,
Kerri Collier (24:51):
You know, a lot of what’s become popular right now. Um, and it’s also products that we offer is a custom pieces. So, um, people are very into, um, like the nose prints. So, uh, you know, just a nose print is unique on a dog or a cat, just as unique as a human fingerprint is you get a really great print, like, so we take, and can we get a really great print? And, um, you can get customized necklaces rings, you know, just about anything with their nose print on it. And it’s really quite adorable. It’s cool. Can you get t-shirts you can probably get a t-shirt a lot of people go, um, and use the ink prints and get tattoos. So, I mean, I even have one of my good veterinarian friends has her dogs, nose print, right on her shoulder where he used to come up and Booper on the on shoulder. It’s so cute.
Ryan Buck (25:39):
It’s really funny because my next question is I know people get tattoos. You can do, you know, Elizabeth and paintings with your dog’s head on them, custom socks. What’s the strangest thing you’ve seen.
Kerri Collier (25:54):
Well, actually I want the strangest thing that we offer and I have never actually sold. One of these is a trip to space for your ashes. So it’s called a it’s based flights by Celastrus. Um, and you can have your ashes shot to the moon. So, you know, every time you look at the moon, there they are, uh, or just shot into space indefinitely. So it just will always be traveling out or shot into orbit of the earth. So you can have one.
Ryan Buck (26:22):
That was the thing that was in Vogue. I remember a couple of years ago, gene Roddenberry, who cracked created star Trek was one of the first.
Kerri Collier (26:29):
And so you
Ryan Buck (26:30):
Enable a client to be able to do that as well.
Kerri Collier (26:33):
Yes, but I have never actually sold them. They start at about 12. Yeah. It starts at about $12,000 and goes up from
Ryan Buck (26:41):
There. What’s the what’s premium package to, can you say
Kerri Collier (26:45):
It’s around 20 and that’s the Mo that’s the moon package. You
Ryan Buck (26:48):
Don’t want to go to the moon penultimate package
Kerri Collier (26:52):
To the moon?
Ryan Buck (26:55):
Um, I don’t, I don’t, I think somebody is going to be there for you eventually on that one. It’s
Kerri Collier (27:00):
I have the packets available if you want to read about it, but we also offer a life gem, which is the, where they make a diamond out of the, out of the ashes. So you send it off to them. They take about six, a good six months. Um, you, but you choose your color and your cut and a time and pressure.
Mark L. Wilson (27:17):
And those diamonds take a lot longer than
Kerri Collier (27:19):
That. Yeah, that’s true. Well, sometimes when people come, they don’t understand that it’s going to be that long. So, you know, they think you just send it out and you get it back next week or something. And you’re like, no, this is actually going to be an eight month process.
Ryan Buck (27:31):
Even though you, your, your clients are grieving, you still kind of have to walk them through some of the business parts of it. And
Kerri Collier (27:38):
Sure. Yeah. A little things like
Ryan Buck (27:40):
That. That’s just part of it. Logistics, uh, has anybody, because, you know, we hear about this with, um, you know, memorializing family members could, could they bring a pet into a studio like this and, and just talk about the pet while it’s, you know, around and get the pat on audio barking. And that’s too far.
Kerri Collier (28:02):
I mean, we could create a package and an offer at see if anybody bites. You never know
Ryan Buck (28:08):
What you did.
Mark L. Wilson (28:11):
Well, we’re not looking to get bitten, but, but videos, I imagine,
Ryan Buck (28:17):
Yeah. Your rainbow bridge video is, is phenomenal. And I found that Mr. Wilson was a critical and putting that together, correct. Helps us out. It’s it’s, it’s gorgeous. It’s very emotional. And I read a lot of the comments where people were, you know, it reminded them of their pad and they got emotional and it’s, it’s it’s really well done
Kerri Collier (28:36):
Is it is it’s, it’s actually been pretty popular online. I think we have what I don’t, I haven’t even looked at it recently. Last time I looked at it, it’s like 160,000 views, or maybe getting close to 200.
Ryan Buck (28:49):
I know it’s not just cat names. It’s these are in your life and they protect you and they comfort you. Um, so you’re doing the same for the families who lose a pet. Yeah.
Mark L. Wilson (28:58):
For example, that video was really organic. It’s not like you share it a bunch of times or you try to advertise, like, it just, you don’t have a big YouTube channel. This was a video you did for some clients. And, uh, and it just, you know, just people find it and they really enjoy it, you know? Yeah.
Ryan Buck (29:18):
So I’m always wants to, she went horn shoe horn this in, but what’s your favorite movie about a pet?
Kerri Collier (29:25):
Oh man. There’s so many. I think we were just talking about one earlier today, but, uh, I really love if you want to cry your eyes out. I really love hachi. And it’s the story about a dog that goes to the train station because owner passed away and the dog comes back every single day looking for his own. It’s just, it’s ridiculous. You’ll be hysterically crying. Oh no, it’s live. It’s got Richard gear in it. It’s an adorable movie. What’s it called? Hatchy.
Ryan Buck (29:53):
Yeah. Do you have a favorite movie about a pet that doesn’t make you want to solve uncontrollably?
Kerri Collier (29:58):
Oh boy. Gosh. That’s a hard one. Cause I, I always try to watch them.
Ryan Buck (30:03):
If you say air bud, I’m going to kick you out. I was going to say here, but three is my
Kerri Collier (30:08):
Ryan Buck (30:11):
Turner and hooch, man. That’s a sad one. Earbud seven, seven thinning fetch. I’m deep in air, but I, I, I am a fan of that series.
Kerri Collier (30:20):
I’m a fan of, uh, uh, Bruce Cameron though, who writes the dog’s purpose and a dog’s journey and, and stuff. So, I mean, I like the movies, but they’re actually not as good as the books. The books are really, really great. And one of my favorite books of his is called the dogs of Christmas and it came out a couple of years ago. Um, it, well, it’s a story about, uh, a guy who kind of like ends up inheriting this dog that has puppies and it’s kind of a romantic story. So he meets a girl at the shelter cause he, he tries to get rid of the puppies or whatever. And her name is Kerri actually. And it’s spelled exactly the same. So that’s why
Ryan Buck (30:54):
There it is. That’s trying to dump a bunch of puppies at a pound real alluring.
Kerri Collier (30:58):
She helps him raise the puppies and it’s a cutesy story, but it’s a, it’s one of my favorite.
Ryan Buck (31:04):
And you know, Ryan never asked me my favorite. I would say Garfield with Jennifer Love Hewitt.
Kerri Collier (31:10):
Oh, Jennifer Love
Ryan Buck (31:12):
Hewitt. That’s the only thing don’t marry regrets Garfield to a tale of two kitties. That was a good one too. That was pretty great. Well, um, the website, uh, there are two ways to get to the well website G L pet memorial.com and then great lakes, pet memorial.com. Correct. Awesome. Is there anything else you’d like to share with our listeners about what you do, they can contact you through the website, correct?
Kerri Collier (31:35):
Correct. Yeah. And uh, I mean just in the, in the very near future, we’re working on, um, a system that lets people track their pet through our entire process. So there’ll be able to log on to our website and, you know, kinda like, uh, I mean flame to call it like a pizza tracker, but you know, like a pizza tracker you can log in and be like, oh, where, where is it in the system? Right. And when does it,
Ryan Buck (31:59):
And I’m sure that’s another element of comfort for them just to know.
Kerri Collier (32:02):
And I log onto ups just to track my packages. So why wouldn’t I track what’s happening with a loved one?
Ryan Buck (32:07):
Absolutely do that. Yeah. Well Kerri, thank you so much for your pursuits and to all of those who pursue along with you, helping families deal with the loss of a beloved pet with dignity and respect and help preserve their memory. Really, really amazing. Thank you for being here. Thank you and to our listeners. Thank you all for listening and for pursuing the positive.
Mark L. Wilson (32:33):
another episode, the pursuit podcast,
Where the pet lover in your life
Mark L. Wilson (32:39):
Visit great lakes, pet memorial.com. I want to give a shout out to our supporters, urban meds and traverse city, Michigan H and M wellness store.com and also tin lid hat company, tin lid, co.com. Use promo code the pursuit of at both websites, special discounts to our listeners, and also check out new leonard.com, podcasting media production, all things, audio visual, check us out. See you next week.