YouTube is the new Google, which explains why Google purchased YouTube in 2006 for a whopping $1.6 billion in stock. These days, if you aren't on YouTube, it's almost like you don't exist. Everyone from your local mechanic to world leaders, news and media outlets, and major corporations have a YouTube presence. For those businesses still lurking in the shadows with trepidation, here's a simple, no-nonsense quick guide to getting it done now.
If you own a business, you know a strong digital marketing strategy is crucial. Content marketing drives sales, helps you rank higher in searches, and builds awareness of your company and brand. Many companies overlook a valuable part of content marketing: podcasts.