Don LaFontaine. Do you know that name? If you do not, you know the voice. Think movie trailers. When you see the words: “In a world…” I bet you hear them in a very distinct voice. You most likely hear these words in a tremendously resonant, dramatic voice filled to the brim with gravitas.

Podcasting is the embodiment of a voice. And what is a voice? Why is it important to have one? Is it important to have one. Statistics matter in most cases, however with podcasting, we feel that simply the action of conceiving of one and doing it matters most. If it’s just for you, for your friends and family or if it’s for the world, you should podcast.

With the onset of the COVID-19 pandemic, donor relationships for many nonprofit organizations have come to a screeching halt, while nonprofits scramble to figure out how to fundraise in a digital world. Whether your organization is focused on meeting immediate needs, such as food, housing, and healthcare, or focused on serving the public through education, advocacy, or the arts, nonprofits are essential to ensuring that our communities have access to the resources they need. Fundraising during these unprecedented times presents new challenges, but now is the time to press forward with your donors to ensure that your mission can continue.

YouTube is the new Google, which explains why Google purchased YouTube in 2006 for a whopping $1.6 billion in stock. These days, if you aren't on YouTube, it's almost like you don't exist. Everyone from your local mechanic to world leaders, news and media outlets, and major corporations have a YouTube presence. For those businesses still lurking in the shadows with trepidation, here's a simple, no-nonsense quick guide to getting it done now.

If you own a business, you know a strong digital marketing strategy is crucial. Content marketing drives sales, helps you rank higher in searches, and builds awareness of your company and brand. Many companies overlook a valuable part of content marketing: podcasts.